Tonight, Clint Eastwood stars in a dramatic two-minute Chrysler commercial. The commercial started with the feeling of the famous Every Given Sunday halftime rally. Eastwood then narrated the dreary outlook for the American economy – with the feeling of an expensive Mitt Romney commercial. But after focusing in on Detroit, the commercial took a turn for the positive, talking about the rebound in American car manufacturing. The commercial ended with the feeling of a second coming, with American manufacturing leading the blue collar turnaround for the U.S.
Chrysler, after suffering from a private equity takeover (Cerburus in 2007) gone wrong and a complete drop in demand, went bankrupt during the financial crisis. During the restructuring process, the company was bought by Italian car maker Fiat, with assistance from the U.S. government. In 2011, Chrysler reported its first profitable year since 2005, marking a remarkable comeback. In the fourth quarter alone, Chrysler posted a $225 million profit. The company lost $652 million in 2010.
Do you think the Eastwood / Chrysler ad had a political bend? Was it pro-Romney or did the emphasis on the auto-comeback highlight Obama's gutsy decision to bailout the auto-companies? What are your thoughts?
In case you missed last year's Eminem Super Bowl ad: