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Red Equality Sign: Why the Human Rights Campaign Has Gone Viral

That red equal sign, a viral PR campaign pushed by the gay marriage-supporting Human Rights Campaign, has completely gone viral ... if you haven't noticed.

Countless people have made the sign their Facebook or Twitter profile pictures, helping the logo clog news streams and new feeds over the last 24 hours. 

In a second-wave reaction to this symbol, absurb new logos have also gone viral ... suddenly Grumpy Cat, Yoda, and Paula Deen all have been included in the gay marriage crusade.

And if Grumpy Cat can be made to say "yes" — a 180-degree turn-around from her distinctive "no" reaction to every damn thing on the internet — then you know the gay marriage campaign has achieved something big.

Since Monday afternoon, the original photo posted on the HRC’s Facebook timeline has been seen by over 9 million people, and shared over 77,000 times from the organization’s Facebook page directly, Human Rights Campaign spokesperson Charlie Joughin told MSNBC.com on Tuesday. The photo has also racked up more than 25,000 likes.

Mashable reports that since actor George Takei changed his profile picture to the red equal sign, the post has received more than 40,000 likes from fans.

Even celebrities like Martha Stewart got in on the action: 

Why has the movement streaked like wildfire across social media? Momentum for marriage equality has never been greater. The latest ABC News/Washington Post poll shows a record-high of 58% of registered voters nationwide support marriage equality. Moreover, 64% of these voters say that the Constitution should be the basis for establishing a right to marry for same-sex couples, compared to individual states.

Young people disproportionately support the issue: between 74% and 81% of millennials support gay marriage, according to different polls.

One poll released by ABC News and theWashington Post tracked sentiments regarding gay marriage from 2004 up to this year, showing a complete reversal in the majority of public opinion. While in 2004, 55% of the public was against gay marriage; that number has reduced to 36% now. Along party lines, the number of people who support gay marriage has also increased in every group. While Democrats and Independents boast high numbers of support — 72% and 62% respectively — Republicans have had a 10 point increase to 34% in 2013. 

Why are millennials supporting the LGBT community in such high numbers? Turns out that they are twice as likely to identify as liberal than those who are 65 and above. Additionally, due toincreasing levels of engagement in the political sphere, millennials are trying to add their voices to the political agenda.

HRC continues to push the message: The organization is working with a number of allied organizations as a part of the United for Marriage coalition to celebrate this historic event. Wearing red, supporters will gather at the Supreme Court building again today.

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