Your Brand Name in Porn: .XXX and the New Internet Frontier Hides A Naked Truth

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Porn, Vivid, Nude, Naked, XXX, Kansas, .xxx, ICANN, Vatican, Catholic, Digital Playground, Ashlyn Rae, Jenna Jameson, internet porn, anti-porn, Penn State Girls, Manwin, porn stars, porn news, domain names, cyber porn

Your Brand Name in Porn: .XXX and the New Internet Frontier Hides A Naked Truth

Jenna Jameson meet the Vatican?

Earlier this month, more than 100,000 websites went live using the .xxx domain name, a new internet designigation for legitimate porn sites worldwide. What was once only reserved for seedy magazines, gentleman’s clubs on the highway, and the naughty section in the rental store has made it big, and can now easily be found at an address bar near you. Now, you can type in virtually anything in front of a .xxx name and you’ll be taken to a porn site. Think "naked.xxx," "porn.xxx" or, as Reuters had originally reported, even "Vatican.xxx."   

According to the International Corportation for Assigned Names and Numbers (ICANN), the .xxx domain name was approved in March of last year in an effort to offer a “responsible alternative” for sites that provide adult content, since it clearly identifies the kind of site that users can expect to see when they click on a link. While the idea to keep content-sensitive material, like pornography, in its own hub is a good idea in theory, it makes access to this material even easier for the average user (even children). That, coupled with the fact that virtually anything can have .xxx domain name, could potentially be harmful to an individual or organization as broad as the Catholic Church.

The debate over this new domain has been vehement, but there has been heavy criticism on all sides (even within the porn industry). Anti-porn groups argue that this new domain will increase the availability of pornographic sites, while groups like Manwin and Digital Playground, two of the largest pornographic companies, are calling foul on the domain, saying the high price for the domains — 17 times the cost of an average domain — are anti-competitive. While there are some that applaud the new domain, the main consensus is that the .xxx frontier will do more harm than good.

As a spokesman for Manwin explained, “‘The fees for .xxx are unacceptably high and creating the domain name forces ‘defensive registrations,’ where copyright holders have to register an .xxx site ‘to keep cyber-squatters from exploiting those names.’” 

An example of cyber-squatting was the recent Newtgingrich.com prank, in which the URL redirected users to one of a number of other pages highlighting the GOP presidential candidate’s follies, including an article citing "Gingrich 'Inadvertently' Names Porn Company 'Entrepreneur of the Year' For Stimulating the Economy." Likewise, early in the 1990s, school children were shocked when they searched “whitehouse.com,” and were greeted with none other than explicit content. And I don’t mean Bill Clinton.

The domain is even affecting state institutions like major universities. In an effort to squash the potential gains one pornographer could benefit from by scooping up a domain like PennStateGirls.xxx, Colorado.xxx, or the like, schools nationwide are in a frenzy to buy the domain at a premium before someone else gets there first. That is why schools like Kansas University are buying these addresses at $200 a pop, to make sure that these domains never come to fruition.

Which then brings us to the issue of the Vatican.

Earlier this week, news broke that the Vatican had lost its bid for the domain of Vatican.xxx, and that the domain had been reserved for pornographic content.   

As Rev. Federico Lombardi, a spokesman for the Holy See, reported, “This domain is not available because it has been acquired by someone else.” 

But as fate would have it, that was not actually the case. The ICM registry, the bureau responsible for the .xxx launch, had put the Vatican on the socially sensitive list, and had reserved the domain, but for no one in particular. ICANN had required ICM to work with a governmental advisory committee, to oversee a list of names on the reserve list – ranging from political leaders to singers.

While the ICM Registry developed the domain to provide a compromise between those who wish to access pornographic material and those who wish to block it, the list of possible domain names is infinite, and makes the censorship of harmful sites that much more difficult as the domain grows.

While the idea of an easily blockable domain is good, in theory, it does not hold up in the hyper-sensitive internet stream of this day and age. Let’s preserve the internet, and not corrupt it further with the dot xxx.

Photo Credit: c-reel.com

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Deanna Gillen

Deanna graduated from Marist College in 2010 with a double major in Political Science and Journalism. Her political experiences include working i...

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Mike Steier

I wonder how long it's going to take until we see companies and corporations buying up these domains as well. Schools are one thing, but a .xxx site could cause a potential PR nightmare for a large corporation such as Wal-Mart or McDonalds.

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ICANN got it right with the .xxx domains. This should make it much easier for parents to block (or find) pornographic websites from their children's computers or cell phones

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I have only one thing to say about this article, but someone else already said and in song even...
watch this youtube video...

http://youtu.be/kV7ou6pl5wU

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The idea that it hurts you to have someone buy the xxx version of your domain completely misunderstands the ecology of the internet. Those not looking for pepsi porn will never find it: they won't type pepsi.xxx in their address bar and Google's "safe search" will block it from search results. Those who do want Pepsi porn will find it easily with a Google search.

xxx is a brilliant marketing scam playing on completely baseless fears.

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  • Cody Schulz 5 months ago Exactly. People aren't going t...

Exactly. People aren't going to Google search the Vatican and stumble accross the .xxx site, but stumbling onto something like whitehouse.com is much more likely.
The rise of .xxx just means people who aren't looking for raunchy stuff won't find it and people who are will. It's just consolidation.

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The .xxx domain option is still new, but doesn't seem to be in much use. It would be extremely easy to filter it out of anyone's network with nothing more than an entry in the firewall. I believe that it is because of the ease of that filtration that the extension won't get much use. That and the high price.

I just attempted to find some skin showing by typing in numerous words with the .xxx extension and I came up empty. Most of the places I got to said that the domain name was reserved and would not be for sale - ever. Even something as obvious as "springbreak.xxx" came up with a reserved name.

Because of this search, and the research I did prior to it, I predict a short and uneventful life for this extension. It will stay around for some time, but it will not succeed financially nor will it succeed in moving all the porn sites to its banner. At best it will sputter along with few adherents and no real relevance.

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I wonder how long it's going to take until we see companies and corporations buying up these domains as well. Schools are one thing, but a .xxx site could cause a potential PR nightmare for a large corporation such as Wal-Mart or McDonalds.

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In an industry where copyright infringement is a common norm, I find it humorous some of the larger companies are crying foul on the competitiveness.

.xxx will actually make it easier for parental supervision because I am sure someone has already created a program to block any .xxx extension.

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Interesting look at a subject I haven't really been following. As almost always, the ripples from a single action tend to go in all directions with the result being a circular, rather than linear, pattern.

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Very interesting. I can't say I'm sympathetic to the porn industry's cries about competition. Ask them if they want government regulating the content of their sites and not just their copyrights.

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  • Michael Cook 5 months ago The government shouldn't regul...

  • Keith Irwin 5 months ago On an interesting related note: ...

The government shouldn't regulate the content of their sites because that'd be silly. It's illegal for anyone underage to view the material and so long as the actors aren't hurt in any way, what would be accomplished by censoring pornographic material?

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On an interesting related note:

http://www.nytimes.com/2011/12/29/us/los-angeles-to-vote-on-condoms-for-pornography-actors.html?hp

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