Hurricanes are always getting names, but blizzards? 

Back in the old days, they were just known as "the great snow storm of [fill in the year]."

The Weather Channel wants to change that. The outlet dubbed the storm "Nemo" because of its potential impact. In Greek, Nemo is a boy's name meaning "from the valley." In Latin, however, the name means "nobody."

"The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation," said Bryan Norcross of the Weather Channel.

Some media outlets have openly refused to use the nickname "Nemo" for this time, including the Guardian.